Why are book covers reversed?

Example 1:

The Innocents by Francesca Segal.  One cover shows a woman running away from the camera wearing a light-colored dress, another shows a woman running toward the camera wearing a red dress.  Why the reversed/opposite images?  See https://www.goodreads.com/work/editions/17162562-the-innocents.

Example 2:

All In:  The Education of General David Petraeus by Paula Broadwell.  One cover shows him facing the camera, another shows him facing away from the camera.  See https://www.goodreads.com/work/editions/16750247-all-in-the-education-of-general-david-petraeus

Why?  I’d like to hear your thoughts.

Advertisements
%d bloggers like this: